How do you connect with multicultural millennials, an audience that’s been widely misrepresented by brands? We found the answer in what AT&T stands for: giving people more for their thing. We tapped into the undeniable pride that LA RESIDENTS have in their area codes and created content and experiences rooted in the culture they care about, coming from the voices they respect. 

NORA DELIGTER (CW) | LP TREMBLAY (GCD) | RANDY KRALLMAN (DIR)

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